ZERO HAZE
Idling cars have been adding to the vast problem of pollution in the city of Hong Kong. The government has addressed the problem by passing the Motor Vehicle Idling Ordinance, but because the consequences are so minimal, the citizens do not take the laws seriously and therefore make the law ineffective. OUR MISSION: Create a campaign to create awareness by empowering the civilians. By creating a vigilante-like organization known as The Zero Haze, the civilians are permitted to essentially bypass authorities to help clean up their city. The Zero Haze, armed only with their trusty smartphones and their conviction to cleanse the city, have begun their patrol. The people are watching. Collaboration with: Ally Nomura Andrea Franz Dan Miller Paul Zappia Ninel Zohrabi Katie Chappell Sponsored by: Kymechow Advertising